Sorry we're
late. Jamie injured his hand over the weekend, "whipping
up a batch of mortar." I have no idea if that's a euphemism
and no desire to find out.
Thanks to
everyone who wrote to share their thoughts on the Decapitator.
I'm only sorry we didn't hear from the Decapitator himself.
Or herself, as more than one reader was quick to suggest. Here's
a small sample of reader feedback:
"What
a crazy fuckhead."
-Michelle M.
"Kinda
scary, although my guess is he/she is trying for an edgier
version of Banksy. My guess: Copyranter."
-Patrick D.
"There
are a million other culture jams I would pick before deciding
to rip the head off of poster girls."
-Kyle D.
"The
saddest thing of all is people thinking this is brilliant."
-DC McQueen
"Clever,
I suppose, but it's not art. Vandalism for the techno-age."
-Zakk U.
"This
is complete and utter bullshit by someone with obvious photoillustrative
talent yet a complete lack of concepting skills."
-Kevin
S.
"At
the very least the person doing this needs therapy… but then
again, anyone who takes the time to deface a High-School Musical
ad is okay in my book. But... why didn’t they decapitate Zac
Efron and the rest of that sickly delusional Up With People
coterie?... Zac is the pure embodiment of evil and the
face of everything that’s wrong with American Culture."
-Brian H.
These next
two are long but definitely worth reading:
"The
Decapitator is simply radically subverting the discourse around
gender coding, appropriation and commodification of female
sexuality, the male gaze, the pornoconsumerism of corporate
marketing and its corresponding, exploitative effects on the
global underclass. By confronting us with 'horror' tropes
of brutal violence in the context of banal, reductive advertising,
he’s forcing us to reflect on the inherent violence of beauty
as commodity and our own complicity in it. Like Artaud, Michael
Hanneke, Joe Orton, and even Sam Peckinpah at his most nihilistic,
the Decapitator uses the outrage of violence and 'depravity'
in an ultimately 'humane' way, as a schema to provoke us into
re-evaluation and, ultimately, change.
"Or
some shit.
"Ever
since Joseph Beuys took over Art Land in 19-whocares, we’ve
been inundated by crap like this. In addition to the Pill,
Hollywood Squares, and Tang, the 60’s gave us the never-ending
gift of empty, revolutionary-chic, radical art gestures. And
every year, some art school kid thinks he’s ass-tinglingly
original by 'staging an intervention' on a billboard or a
statue or a soda cracker or whatever. That’s not so say some
guerilla art or (god this phrase is so 90s) 'culture jamming'
( EWW!) isn’t pretty cool, but this ham-fisted Decapitator
shit just bores and grates." -The exceedingly-quotable
Keith P.
"unless
you have a sample size greater than the one available on the
flickr stream you linked to, i'm not sure that you can really
draw any significant conclusions about the number of times
a woman is decapitated in these works. similarly, as far as
i am aware, the gender of the decapitator is unknown - is
it possible that it is a woman making these images, perhaps
as commentary on the decapitation of women in advertising?
or even a man - who would be just as entitled to discuss sexism
in the media as a woman would be. it seems to me that this
body of work could be read in a number of different ways.
i notice that one of the banner ads on your site (linking
to the merchandise section) features a headless woman's torso,
showing the underside of her breasts with your logo emblazoned
across them. it's a little bit more subtle than a bloody head
with a stump of vertebrae, but i fail to see how it's acceptable
if you feel this way about the decapitator's work."
-Katie R.
A few "how
do you know it's not a woman?" e-mails aside, Katie was
the only reader to go on the offensive (though you can read
more pro-Decapitator opinions here
and here).
I think she raises some interesting points, I love that she
reviewed the archives for ammunition and I'm more than happy
to respond:
Sample
size: I'm familiar with the n>30 convention but
I don't have to see thirty Uwe
Boll movies to know he's a horrible filmmaker. Also, we're
not talking about a random sample. Of the work produced thus
far, the Decapitator has inarguably depicted violence against
women more frequently than violence against men.
Gender:
It's certainly possible that a woman created these images, though
I find the "brutal violence against women as feminist statement"
argument highly suspect. If the individual had instead used
a magic marker to draw a penis ejaculating on the model's face,
would you regard it as insightful commentary on the sexual objectification
of women in advertising?
Our
banner ad: I hope I'm not the only one who sees a difference
between a photorealistic image of a gushing neck stump and a
cartoon cropped to highlight the T-shirt we're selling. Any
interpretation of symbolic decapitation is completely unintentional,
just as today's comic was never intended to suggest leglessness.
If anything, it was meant to suggest that we are socially maladroit
idiots with an encyclopedic knowledge of '80s cartoons. In this,
I think we have succeeded.
I have no
defence for the charge of gratuitous neathage.
What would an advertising
site be without the fine print? Here goes: Any reference to actual brands
on this site is for satirical purposes only and is in no way endorsed by their
parent companies
or the agencies that represent them. Neither is any harm intended towards
the aforementioned brands, companies and agencies. Quite the contrary
we may well come begging for a job one day.
And really, wouldn't you rather sue Adbusters?