The Hypocritic Oath

Posted on September 19th, 2005

Back when I started working in advertising, I swore that I would only write ads for products that I had personally experienced and endorsed. Which also meant no guns, cigarettes, ads targeted at kids under seven or – had I stopped to consider the ramifications – vegetables. Don't tell my three year-old, but I fucking hate vegetables. It's a wonder I can have bowel movements at all.

That oath lasted about as long as it took you to read it.

As the comic suggests, my fall from grace was occasioned by a particularly throat-lacerating razor. But, like fundamentalists who've read a bit too much Darwin for their own good, I think most of us in the business still want to believe. It's not necessarily in the job description – technically speaking, it's enough that we make believers out of other people – but nobody wants to be selling snake oil when they could be championing something they truly feel to be the greatest product in the history of humanity


Bookmark and Share Email 


powered by Disqus


© 2009 Jamie Lirette & Graham Mutch

Get our RSS feed! What the hell is RSS?

What would an advertising site be without the fine print? Here goes: Any reference to actual brands on this site is for satirical purposes only and is in no way endorsed by their parent companies
or the agencies that represent them. Neither is any harm intended towards the aforementioned brands, companies and agencies. Quite the contrary — we may well come begging for a job one day.
And really, wouldn't you rather sue Adbusters?