Empire Life corners the derivatives market
“The secret to creativity is knowing how to hide your sources.”
-Graham Mutch
Readers who’ve been with us since the beginning might remember I was mildly scandalized when VW won three lions for slapping their logo on pre-existing viral videos. So you can imagine our reaction when we saw this.
Now, I completely understand the urge to attach your name to the most-awarded campaign in Cannes history. But that ship has sailed. I don’t care what licensing fees you paid, you just can’t go around passing off another brand’s campaign as your own. Why the hell would you even want to?!?
Academics call it plagiarism. I call it being a lazy fucking hack.
Having said that, I’m formally calling dibs on Just Do It and Priceless. Now I just need to find a client with a complete lack of imagination and creative integrity.
Ahem.
-Graham
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