Great work. Pass it on!
Let he who is without red tape cast the first stone. Be it client or agency, church or state, every hierarchy has its own version of The Process. Skirt it at your peril:
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I was very amused to see this go viral, as it was created a few years back by Todd Mackie and Mike Koe, two guys we used to work with. You can tell by the YouTube comments who works in the business ("It's funny because it's true. Some people just don't realise how important good ads are.") and who doesn't ("Pathetic how advertising people think what they do is like performing heart surgery.").
-Graham
