Congratulations to Hunter and Ivan

Posted on May 26th, 2008

It was Jamie, actually, who called me in a mild funk after reading an article sub-titled "How a 26-year-old advertising intern saved Shreddies." This was before the Clios but, while I share Jamie's lust for success, I don't really feel diminished by someone else's. Still, we'd already established my competitive nature, so we swapped roles for the comic. It is true, however, that I am a certified genius who eats like a garburator.

For anyone who doesn't already know, Shreddies is a breakfast cereal consisting of little wheat squares. It's pretty much as dull as you get, which is to say a huge creative opportunity.

Kraft Shreddies

Basically, then-intern Hunter Somerville's so-damn-stupid-it's-actually-brilliant idea was to give the squares a 45-degree spin and market them as new, improved Diamond Shreddies. How awesome is that?

Diamond Shredies

Grand Clio awesome, in point of fact. As amusing as I found the campaign, my favourite bit had to be the outrage from people who totally failed to get the joke. When online rants started popping up, Jamie was sure they were agency plants.

I'm less convinced:

Congratulations, Hunter. Way to beat Bogusky, man. :-)


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