Contrary to what you've seen in this comic, it takes more than four people to create an ad campaign

Posted on February 4th, 2008

Contrary to what you might have seen in movies, it takes more than one person – even a telepathic Mel Gibson – to create advertising. Planners plan, Producers produce, Presidents, um, preside and there's at least one person in finance whose only job seems to be nagging me about my timesheets.


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