R.I.P. Mr. C (of P&G)
Mr. Clean got rid of dirt and grime And grease in just a minute Mr. Clean would clean your whole house If he hadn't died last Wednesday
I love me some mascots. Around 2001, I read that the success of the Toy Story movies – in particular, their success at rejuvenating aging brands like Mr. Potato Head (which saw an 800% boost in sales) and Etch-A-Sketch (a 4500% boost) – had inspired a computer animated movie about ad mascots. There weren't a lot of details at that early stage, but it was going to star Mr. Clean and Tony the Tiger among others. Despite being a shameless rip-off motivated entirely by greed rather than the desire to tell a story, I couldn't have been more excited to see it and I'm genuinely sorry it never materialized. Speaking of which, what ever happened to the Burger King movie?
-Graham
P.S. Yes, his first name really was Veritably. No wonder he was so ripped: kindergarten through high school must have been one extended fist fight.
