You are blindfolded and a burlap sack is placed over your head. You are then driven thirty minutes outside the city, sealed in a custom coffin and buried alive, still blindfolded. You volunteered for this. So many volunteered, in fact, there had to be a contest, meaning some people actually went home disappointed because they didn't get to experience every claustrophobe's nightmare.
Thanks just the same, but I'll be watching this one at the drive-in. With the top down.