Jamie's the car guy. For me, as a rule, cool cars begin and end with the original Batmobile. But there is an exception for every rule and a few years back I was working on a concept car that was beyond awesome. Think of the coolest Hot Wheels you had as a kid and cross it with a two-man starfighter from your favourite sci-fi blockbuster. Like that only much, much cooler. They could have dispensed with the gas tank and just run it on lust.
I got to name it.
And this is what I learned: just as domain-squatters will register every conceivable alpha-numeric combination ending in .com, car companies routinely mail every new edition of the Roget's Thesaurus to the Patent and Trademark Office with a note reading DIBS. Just for the record, I really did try to get them to call it the Wendigo, but nobody got it. C'mon, people! The Cannibal Spirit of the Winter Wind? For a Canadian concept car?
Well, I thought it was cool.
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