So passes the High Holy Day of Advertising. And, once again, GoDaddy got more buzz for what they didn't run than other companies got for their $2.5 million a pop. Too bad their work was duller than a wooden butter knife.
In many ways, I find the Superbowl more entertaining than Cannes. Don't get me wrong, I enjoy spots about child abuse and pediatric cancer as much as the next guy but there's something to be said for goofy ads that cost a dump truck full of money and don't make you weep until you dehydrate.*
I particularly enjoyed the anarchic violence of the Bud Light, Sprint and Degree (adapted from the original Rexona) ads though none of them came close to the brilliance of Spike Jonzes' underutilized GAP masterpiece.
Last, but not least, I'd like to send a shout-out to my brother-in-law. He's a hardcore Steelers fan who spent yesterday wearing face paint in his basement, screaming at a television so large it straddles two time zones. He didn't even have anyone over, so I'm not sure who the makeup was for. Maybe Paul's just a closeted cross-dresser cutting loose the only way society will let him. I'm here for you, buddy.
P.S. Click the voting link at the bottom of the page and validate our fragile creative egos! It only takes two seconds a day. Every day. For the rest of your life.
*Having said that, I've gotta give France props for finding the goofy fun in AIDS awareness.
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