Rogers True Blood Email

To promote season 6 of True Blood on Rogers, we developed an email with an offer that, much like vampires themselves, expires at sun up. We used Moveable Ink's technology to create variable emails that appear different based on the time that the receiver opens it. "Rather than being frozen in time when the marketer hits "send", emails become containers for live content that adapt to when, where, and how recipients open and interact with messages".