The Home Depot Christmas campaign

How do we drive awareness that The Home Depot is a destination for all christmas-related d├ęcor on a limited budget while competing with a broader set of direct competition who use strong, awareness-driving campaigns during this period?

Facebook Live

With 175,000 views and a reach of 355,000 we cost-effectively drove awareness, while lessening our reliance on TV.

Behind the scenes

Digital tactics