The Home Depot Integrated Campaign

Turning Potential into Pride

When you complete a DIY project, however big or small, there is an incredible sense of pride that comes with it. And you can't wait to share it with the world. In this campaign, we tap into the emotional investment people make in the pursuit of their perfect home, and the emotional exchange that takes place when a brand instills in them the belief that they can do it, which ultimately triggers loyalty.

BROADCAST

online videos

In this OLV series, we profile the emotional investment people make in the pursuit of their perfect home, and the emotional exchange that takes place when a brand instills in them the belief that they can do it, which ultimately triggers loyalty.

We featured 3 of the people and projects from our brand TV spot. These are longer-format profiles with shorter teasers to get you interested. They talk about what they started with, what they wanted to accomplish, the obstacles they had to overcome and finally the finished product.

Home Depot’s Expectation: 80% would drop off at 6 seconds. Remaining 20% would drop off at 30-60 seconds.
Results: Over 10 million views with a phenomenal 42% completion rate.