The Home Depot integrated CAMPAIGN

Transfer of Knowledge

In 2017 we moved THD to a narrative-based approach that focuses on the transfer of knowledge between Associate and customer.

Rooted in television and OLV the new campaign positions THD as a knowledgeable, easy-to-work-with partner.

The campaign idea: “The new platform is a fun, authentic way to look at the very real experience our customers have,showcasing the knowledgeable advice that is shared between an associate and customer,” saysTim Kavander, ECD at Publicis. “Each spot will focus on a DIY dilemma and demonstrate how theright know-how and advice, along with the right product, can help address their needs.”


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