Canada Post Rooster DM

The Brief
Create awareness and excitement around the creative possibilities of using non-traditional die-cut formats and demonstrate how they can help a business break through the clutter.

The Solution
Send a rooster (well, a die-cut one) nestled among a typical stack of mail. This immediately brings the key message – of breaking through the clutter – to life. Recipients could then request a free sample package, complete with die-cut dos and don’ts.

The Results
Within just three months, the response rate was 7%. This surpassed the client objective by 40% – and all with a limited total production budget of just $50,000.