Coca-Cola Freestyle

To generate awareness of the launch of Coca-Cola Freestyle drink machine in Canada and convert awareness into trial, we found incredible, uniquely talented Freestylers and invited them to try the machine while showing off their freestyle skills. The 5 videos were produced on a shoestring budget and drove home the positioning: "Your choice, your taste, your drink - it’s more than the new way to quench your thirst. It’s the refreshing new way to express yourself."