Durex Savvy Lover
Great sex starts in your head
Knowledge is power – especially in the bedroom. It’s the confidence that comes from knowing how to please your partner and communicate what you want without embarrassment while still having the foresight to keep your ears perked for the sound of your parents coming home early. Unfortunately, this is easier said than done for most of our target. Questions and insecurities about sexual performance can lead to unnecessary anxiety.
Let’s empower our consumers by giving them everything they need to be awesome at sex, from explicit sex tips and tricks to a forum where they can ask anything – no matter how outrageous – and get real answers, with no judgment. By doing so, we turn Durex into the brand that owns sex and every Durex user into a smart, confidant, savvy fornicator.